Email marketing: a necessary evil in today’s attention scarce landscape. How do you make email more impactful? Get your customers to open it? Get yourself to actually do it? During this talk you’ll learn 5 simple best practices to make your emails work harder for you, whether you’re a grower, garden center, or designer. These tips include easy email template tweaks, upsell campaign ideas, content tips, and more. Remember, your email list is the ONLY avenue you control how and when your customers hear from you. Use it!